Problem
One in seven girls struggle to purchase period care regularly, combined with young girls' often getting suddenly caught with their first period at school.
​
Insight
Women who have gone through menopause end up with leftover sanitary products they no longer need, and often not knowing what to do with them.
​
Proposition
Endings bleed into beginnings.
​
With the exception of Scotland, free sanitary products are not readily available in UK schools. Why not ask a generation no longer needing their unused period wear to give it to a new generation who do.
​
Post-menopause women can order a free Full Cycle collection box to send off all unused period care they no longer need. Inside is a letter they are prompted to write for the receiver of their period care.
Once the collection box has been received, the products, letters and Bodyform period care tips are distributed into discreet small boxes to be sent to Primary and Secondary schools across the UK (excluding Scotland).
​
Girls at secondary school can email their school's Full Cycle email adress for a discreet collection. For Primary School, girls years 4 to 6 will be made aware of a designated female member of staff they can seek for help, with letters sent home to parents.
​
​