Problem
To increase the volume of food bank donations when the rise in living cost is squeezing everyone's pockets.
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Insight
Donating to charity is more attractive if you feel you are receiving something in return.
Every point helps.
The Tesco Clubcard has the potential to make donating feel effortless and rewarding, whilst accessing food support discreet and frictionless.
Donate Points not Pounds
Clubcard customers can donate a minimum of 50 points.
Tesco will match any donation made.
Every time a customer donates a total of 300 points, they receive a free meal deal. The more points you donate, the larger the monthly prize draw you'll be entered into.
Those who need food support can apply for a Discreet Clubcard.
It enables customers to do their weekly shop at Tesco with essential items being deducted when paying. Essential items are marked on the shelves.
