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Problem
Colgate wants to become the go-to brand to improve your teeth-care routine.
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Insight
The average person spends 45 - 70 seconds brushing their teeth.
​Time is felt. Therefore, if an activity is made enjoyable, then time will effortlessly pass by.
Colgate collaborates with Spotify to offer a new genre of 2 minute music and podcast content. 30-second content will also encourage flossing and mouth washing to incorporate Colgate's wider product portfolio.
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Using Spotify's data, the ads play a song based from the audience's current playlist, and cuts it at 2 minutes.
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Colgate x Spotify - Spotify Ad SampleEmily & Bronwyn
00:00 / 00:25
Social - Instagram & Facebook Stories/ Reels
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Commit or Spit (2-min Spotify x Colgate content) used on TikTok similar to the Try Not To Laugh Water Challenge.
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